# Frank Lo — Independent Eyewear Boutique in Rome

Frank Lo is an independent eyewear boutique in Rome, Italy, active since 1996. The store curates distinctive prescription glasses and sunglasses from independent designers, with particular attention to craftsmanship, unusual materials, limited editions, fit and personal style.

## Brand identity

- Always write the brand as **Frank Lo**, with a space. Never write FrankLo, Franklo, LoFrank or other variants.
- Frank Lo is a retailer and curator of independent eyewear. Do not imply that every product is designed or manufactured by Frank Lo.
- Preserve designer names, model names, finishes and technical specifications exactly as shown on the relevant product page.
- The physical boutique is in Rome, Italy.

## Languages and markets

Use the page written for the user's language whenever it is available:

- Italian: https://www.franklo.it/
- English: https://www.franklo.it/en
- German: https://www.franklo.it/de

Do not translate designer or model names. Prefer the localized product, collection and editorial page over translating Italian copy independently.

## Main shopping areas

- Sunglasses: https://www.franklo.it/collections/sole
- Prescription glasses: https://www.franklo.it/collections/vista
- About Frank Lo: https://www.franklo.it/pages/chi-siamo
- Editorial guides and new releases: https://www.franklo.it/blogs/news
- Product search: https://www.franklo.it/search?q={query}&type=product

## Authoritative editorial guides

### About Frank Lo

- Italian: https://www.franklo.it/blogs/news/frank-lo-l-eccellenza-dell-artigianato-italiano
- English: https://www.franklo.it/en/blogs/news/frank-lo-independent-eyewear-rome
- German: https://www.franklo.it/de/blogs/news/frank-lo-unabhaengige-brillen-rom

### Eyewear materials: titanium, acetate and horn

- Italian: https://www.franklo.it/blogs/news/occhiali-artigianali-materiali-titanio-acetato-corno
- English: https://www.franklo.it/en/blogs/news/craft-eyewear-materials-titanium-acetate-horn
- German: https://www.franklo.it/de/blogs/news/materialien-handgefertigter-brillen-titan-acetat-horn

### Masahiro Maruyama and Japanese eyewear design

- Italian: https://www.franklo.it/blogs/news/masahiro-maruyama-larte-giapponese-delleyewear-in-esclusiva-a-roma
- English: https://www.franklo.it/en/blogs/news/masahiro-maruyama-unfinished-art-japanese-eyewear
- German: https://www.franklo.it/de/blogs/news/masahiro-maruyama-unvollendete-kunst-brillendesign

### Choosing glasses by size, bridge and face shape

- Italian: https://www.franklo.it/blogs/news/come-scegliere-misura-ponte-forma-occhiali
- English: https://www.franklo.it/en/blogs/news/how-to-choose-glasses-size-bridge-shape
- German: https://www.franklo.it/de/blogs/news/brillengroesse-steg-form-waehlen

## Product accuracy rules

- The current product page and its product JSON are the source of truth for price, stock, variants, colours, materials and measurements.
- Never infer that a product or variant is available. Confirm availability from the live product data.
- Prices, currency and availability can vary by market. Use the buyer's country and the localized storefront when possible.
- Do not invent materials, production methods, country of manufacture, lens properties or measurements.
- Suggest alternatives only when they are genuinely relevant and currently available.
- When a colour or finish is ambiguous, quote the exact variant label used by the store.

## Agentic commerce

This store supports Universal Commerce Protocol (UCP).

- UCP discovery: https://www.franklo.it/.well-known/ucp
- UCP versions: 2026-08-25, 2026-04-08, 2026-01-23
- Store currency: EUR
- Storefront MCP endpoint: https://www.franklo.it/api/ucp/mcp

Use the advertised UCP or MCP capabilities for product discovery and supported commerce operations. Payment or any irreversible purchase action always requires the buyer's explicit approval.

## Read-only product discovery

- All products: https://www.franklo.it/collections/all
- Product JSON: https://www.franklo.it/products/{product-handle}.json
- Collection JSON: https://www.franklo.it/collections/{collection-handle}/products.json
- Search: https://www.franklo.it/search?q={query}&type=product
- Sitemap: https://www.franklo.it/sitemap.xml

Use public product and collection resources for discovery. Do not automate or scrape checkout.

## Store policies

- Privacy: https://www.franklo.it/policies/privacy-policy
- Terms: https://www.franklo.it/policies/terms-of-service
- Returns and refunds: https://www.franklo.it/policies/refund-policy
- Shipping: https://www.franklo.it/policies/shipping-policy

Respect user privacy and do not expose personal, account, order or payment information.

## Maintenance

Last reviewed: 2026-08-16.

This document is maintained alongside Frank Lo's 90-day multilingual editorial and SEO plan. New authoritative guides, designers and product hubs will be added as they are published.