PRIDE Eyewear presents itself with the pride of having the experience and know-how of three generations in the world of eyewear and drawing. Unique in its style, PRIDE Eyewear is entirely designed and manufactured in Italy. The search for the best materials and new technologies such as laser engraving and photo-etching, combined with design and comfort, present a unique and special accessory. Strong personality, variety of shapes and colors together with lightness and flexibility are our strengths. The young and innovative line merges with the tradition and quality of Italian craftsmanship. Our pride "PRIDE" is to have made history in the eyewear world in just 2 years, winning the "Silmo d'Or - Premiere Classe 2016" in Paris and the "V-Award - Silver" for the best sunglasses in Hong Kong, captivating independent opticians and end customers around the world. Finally confirming our growth and the innovation of our new collections, we received the award for the Lifestyle and Fashion category for the "German Design Award 2018".