Paradis Collection is spearheaded and designed by Larry Sands, who is “credited for creating the luxury eyewear market and making it the height of fashion” (World Press February 2009). Sands brought the fashion world widely known eyewear collections including Matsuda, Kieselstein Cord, Chrome Hearts and Shamballa Eyewear. Sands said that “In the old days, I could not find the Eyewear I was dreaming of, so I decided to make it myself”. Paradis Collection is the holy grail of eyewear and Sands’ homage to everything he ever wanted to create. In Sands’ style, the collection incorporates only the finest materials.