On Monday 17 October in the ADI Design Museum in Milan the special event MEDD by DaTE was staged, or the Milan Eyewear Design Day, a day entirely dedicated to the culture of design and reflection on the key themes that characterize the organization and location and that Frank Lo has decided to marry since his birth: creativity, innovation, originality, research, energy, contamination, experimentation, audacity, vitality, inspiration. Over 180 professionals, students, journalists and enthusiasts took part in the conference in which various guests took turns on the stage with interventions and ideas that were never banal. It is no coincidence that the ADI Design Museum was chosen, which will host an exhibition entirely dedicated to the evolution of eyewear, as the custodian of all industrial products that from 1954 to today have been awarded the prestigious Compasso d ' Gold, awarded with the aim of rewarding and enhancing the quality of Italian design. The day ended with an important award ceremony that saw Frank Lo as the protagonist with the delivery of the award for the most visionary optical center in Italy 2022 for the choice of products, type of services offered to the customer, set-ups and communication. A milestone that certifies years of experience, passion, research, and dedication. Thanks to the organization of DaTE Eyewear, to all the producers and exhibitors and to the jury who voted for this important recognition and above all to our customers who represent the real engine of our success! We are very happy to receive this award which certifies the work done so far, and we are also convinced to continue this path while maintaining the same philosophy as always.